Unit 6: Argument and Persuasion

Unit 6: Argument and Persuasion

1. Argument: when a person expresses a position on an issue and supports that position with reasons and evidence.

2. Support

   • The reasons and evidence that support the claim.

3. Claim

   • The writer's or speaker's position on an issue.

4. Ethical Appeals

   • Use values or moral standards that are widely accepted to persuade readers or listeners to accept a position.

5. Emotional Appeals

   • -Appeal to Fear -Appeal to Pity -Appeal to Vanity