Media Psychology

Media Psychology

1. Social Learning Theory

   • SLT suggests that we model out behaviour on what we observe-whether it is pro-social or anti-social. There is much debate about whether the media influences out behaviour in this way
   • Bandura's Bobo doll experiment showed that children who observed an adult behaving aggressively were more likely to copy than those who had not watched aggressive behaviour.
   • If the observed behaviour had a positive outcome, we are more likely to copy it than if it had a negative outcome.
     • SLT claims that if the role model is a high status or admired, they are more influential