Karteikarten
Uses and Gratifications theory
Karten in diesem Stapel (5)
- 1Uses and gratifications theory applied to music videosKatz and Blumler believe that at least one of these uses are fullfilled by forms of media...
- 2IdentityThe audience are able to recognise the product or person on the screen and they share similar values. this is useful for music videos as the viewers are able to connect with the artist which leads to the creation of a fan base creating a pre-audience for future work.
- 3EducateThe audience can gain a knowledge or understanding about a particular topic by viewing the media they are presented with.
- 4EntertainmentViewers of media should enjoy what they are consuming and it should provide a sense of 'escapism' where the audience can forget about everyday life. Music videos give the audience a sense of enjoyment as they are able to believe that they are part of the video meaning the can forget about their worries temporarily.
- 5Social interactionProducts are able to produce conversations between people and can start debates. This means that people are able to share a common ground, for example people who are fans of the same artist are able to share their opinions their video and a community is therefore created.