social learning theory

social learning theory

1. bandura

   • bobo doll
     • children watched adults behave aggressively towards a bobo doll. when children later observed playing with a bobo doll they behaved much more aggressively to it. group compared to control group who didn't see any violence
     • study B
       • adult get praise
       • adult get punished
       • no consequence
       • the group that watched the adult get praise showed much more aggression to the bobo doll
   • mental cognitive factors involve in learning
     • attention
       • retention
         • motor production
           • motivation

2. behaviour is learnt through observation and imitation of others

   • imitation is copying the behaviour of others
   • vicarious reinforcement is seeing others performing certain type of behaviour and seeing their reinforcement
   • modelling role models behaviour
   • identification when observer associates themselves with a role model and wants to be like the role model

3. A03

   • + recognises the importance of cognitive factors. suggests learning theory provides a more comprehensive explanation of human learning by recognising the role of meditational processes.
     • - doesn't account for biological approach
   • - was a lab study so artificially produced may have lead to demand characteristics and therefore not valid. can't generalise findings
   • +real world application of how children learn from others around them including the media, explains how cultural norms are transmitted through particular societies. ie how children understand gender roles. adds value of the theory.