Multi-store Model

Multi-store Model

1. proposed by Atkinson and Shiffrin

2. idea that memory has 3 seperate unitary stores

   • sensory register
     • recieves lots of information
       • via the 5 senses
         • each sense has its own sensory register
       • most is lost due to little or no attention
     • can only hold information for breif periods of time
     • if the information is payed attention to, it goes to short term memory
     • most research focuses on visual (iconic memory) and auditory (echoic memory)
       • iconic memory- stores and processes information for visual stimuli such as shape, size and colour
       • echoic memory- stores and processes information about sound
     • coding
       • iconic- storing material visually
       • echoic- storing material acoustically
     • duration
       • very brief, 1-2 seconds
     • capacity
       • huge as it includes material from all 5 senses
   • short term memory
   • long term memory

3. for information to be retained as a memory, processes of attention and rehearsal are important

4. environmental stimulus

   • sensory register
     • attention
       • short term memory
         • retrival or rehearsal
         • remembering
     • echoic and iconic