Learning

Learning

1. learning is a relatively permanent change in behaviour due to experiences

2. classical conditioning

   • learning by association, a person learns to associate a reflex response with a new stimulus
   • EXTINCTION: if the CS is presented without the UCS then the CR dies out/ extinguishes
   • SPONTANEOUS RECOVERY: when a conditioned response that died out reappears suddenly after a period of time
   • GENERALISATION: occurs when the CR is triggered by a similar stimulus to the original
   • DISCRIMINATION: where the CR is produces only by presentation of original stimulus, it doesn't extend to similar stimuli
   • PI: animal training, adverts, phobia treatment