Social Learning Theory

Social Learning Theory

1. Modelling

   • 1. Attention - attractive, high status models
   • 2. Retention - memorise observed behaviour
   • 3. Reproduction - imitation occurs if a person has the skills to repeat observed behaviour
   • 4. Motivation - direct and indirect reinforcement influence the motivation to imitate

2. LEARNING OCCURS THROUGH OBSERVATION

3. Imitation

   • 1. characteristics of model
   • 2. Observer's perceived ability to perform action
   • 3. observed consequences

4. Identification:: the extent to which the server identifies itself with the model

   • More similar - more effective

5. Vicarious Reinforcement: learn about consequence and adjust subsequent behaviour accordingly

6. BANDURA BOBO DOLL

   • 66 children observed either: model being neutral, aggressive and reward or aggressive and consequence
   • Those that observed the aggressive reward were more likely to show aggressive behaviour in their play

7. P - Complexity, E - diregregards other potential influences L - virtually anything can have an influence, difficult to show 1

8. P - Useful applications E - Akers and criminal activity L - can be applied to real life situations

9. P - Significant research E - Fox and Bailenson used virtual humans either exercising/idle and similar/disimilar models L - identification does have an effect on SLT