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- 1Questionnaires: - Set of standardized questions, distributed by hand, mail or internet. - They are designed for self completion. - Often used by positivists as it allows them to collect quantitative data in a logical and systematic way that is considered to be objective.Types of questions:
- Open asks questions that require the respondent to write down their response. E.G. How they feel about something.
- Closed have preset responses.
- Measurement scales is when the researcher wants to find out the strength of feeling on an issue. - 2Advantages: - Cheap, quick and easy. - Can make comparisons and look for patterns and trends. - Highly reliable. - Avoids interviewer effect.Disadvantages:
- Socially constructed so may reflect values or interests of the researcher.
- Not as representative.
- Unable to gain verstehen so may lack validity.
- Social desirability may occur.
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- A-Level Sociology Flashcards on Untitled, created by Beth Vickers on 07/03/2016.
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- Beth Vickers
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