Flashcards
Sociology - Research Methods
Cards in this deck (1)
- 1Primary data - research information that the sociologists have collected themselves. Surveys and secondary data - other methods of primary data include surveys, interviews, observation. Qualitative data - diaries, books, newspaper articles and many more. Quantitative data - data usually in numbers, or shorter than qualitative data, an example of this would be questionnaires.Closed questions - closed questions might not allow respondents to explain what they mean.
Open questions - open questions are a way of increasing the validity of questionnaires, but are not so easy to use for generating statistics.
Structured interviews - the questions are standardised so that all the interviews are the same.
Unstructured interviews - they are like conversations and do not have strictly planned questions.