Flashcards
Public Relations and Social Media
Cards in this deck (10)
- 1Public RelationsOriginates with the company
- identifies important areas of concern
- Make connections to earn public understanding and acceptance - 2Sources of Public RelationsNew Product Publicity
Consumer Education
Sponsorship
Product Placement - 3Press Release (News Release)Document containing all essential elements of the story
- Try to demonstrate newsworthiness - 4Guidelines for Press ReleasesNo more than 1 page (350 words max)
Titled: For Immediate Release
Date and Location
Start with a quote
The 5 W's
Provide Contact Information - 5PublicityUnpaid placement of news about a firm in the media
- may or may not originate from the company - 6Crisis Management1. Respond quickly and disclose completely
2. Communicate any actions, including recalls
3. Make noticeable changes for the future - 7Social MarketingThe use of social media as a communications channel to deliver marketing messages
- 8Social MediaAny tool that is used to connect with customers using the internet as the medium
- 93 Area's Social Media Influences MarketingMarketing Research
Product (Branding)
Retailing - 10Online Marketing Domains
Information
- Description
- MKTG 317 FINAL Flashcards on Public Relations and Social Media, created by shannieannon4 on 07/12/2014.
- Created by
- shannieannon4
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