Flashcards
GENERAL
Cards in this deck (8)
- 1Offline DemandAll customers who potentially want the product / servcice
- 2Online DemandNavigators, registered users, active customers
- 3SEASearch Engine Advertising.
Contextul form of advertising which improves online content assets visibility in SE pages by
- placing Text/Image ads
- optimizing content indexed in SE. - 4Iterative process (How to advertise?) (6)Target audience > Ad creation > Review targeting options > Campaign launch > Data Accumultaion > Analysis & Refinement
- 5Keyword Targeting Options (3)Exact match
Phrase match
Broad match - 6A/B testing (2)Test multiple versions simultaneously of:
- ad copy (goal: increase CTR, increase CPC)
- landing page optimization (+CR, -cost/acqui) - 7Marketing myopiaA short-sighted and inward looking approach to marketing which focuses on fulfillment of immediate needs of the company rather than focusing on marketing from consumers’ point of view.
- 8Digital MarketingThe use of IT aplpied to traditional Marketing.
To create / communicate / deliver value to customers.
To manage C relationships to benefit the business.
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- Description
- emlyon Digital MKT Flashcards on GENERAL, created by tania queuche on 27/10/2019.
- Created by
- tania queuche
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