DEMOGRAPHICS

DEMOGRAPHICS

1. DEMOGRAPHICS:

   • AGE:
     • From speaking with our client, we found that their target audience ranges from the ages of 16-50. This is extremley varied, however the band's genre (indie/alt rock) has a very mixed range of listeners.
   • LOCATION:
     • For the location, we chose to mainly focus on Birmingham, and the Midlands areas, as it is important for a small band like Cigarette Social Club to grow and grab the attention of the locals, in order to create a local fanbase first.
   • LIFE STAGE/EDUCATION:
     • The majority of their target audience will be students at college and university, or graduates. Despite a wide range of ages listening to their music, students and young people are most likely to attend their gigs.
   • GENDER & ETHNICITY:
     • Their target audience does not have a set gender or ethnicity, as indie/alt rock has a wide range of listeners.