MARCOM

MARCOM

1. FUNDRAISING

   • Schools
   • Corporates
   • Begging boxes
   • Tie-ups
   • Legacy
   • Annual Appeal
   • Services
     • Venue hire
     • Boarding
   • Online donations
   • Government/ Foundation grants
   • LifeKawan/ Pawpal
   • ERA Centre
     • Kennel/ cattery sponsorship
     • Stars of Fame
     • Wall advertisements
   • Merchandising

2. MEDIA

   • Liaison
   • Management
     • Digital
       • Website
       • Social Media
       • Blogs
       • Online portals
       • E-newsletters
     • Traditional
       • Print (Magazines, Dailies)
       • Broadcast (TV, radio)
       • Outdoor

3. MARKETING

   • Campaigns
     • Annual strategy/ planning
     • Implementation
       • Collateral design
       • Production, distribution & installation
         • SPCA Premises
         • SPCA Event booths
         • SPCA Media
         • External media
       • Staff briefing
       • Troubleshooting
     • Monitoring & Evaluation
     • Reports/ Analysis
   • SPCA Programs
     • PCP
     • K9GC
     • Puppy Training

4. COMMUNICATIONS

   • Branding
   • Corporate Identity
   • Media releases/ statements
   • Crisis management
   • Public enquiries

5. EVENTS

   • Outreach
     • Reccie & planning
     • Coordination & scheduling
     • Event execution
     • Post-event follow-up
   • SPCA Events
     • Mutley Roadshow
     • Meet The Moggies
     • World Animal Day
     • Press events/ launches
     • Dog Day Camp
     • Yappy Hour