Chapter 10

Chapter 10

1. why e-commerce is different

   • interactivity w/ user
   • ubiquity: internet is available everywhere
   • global reach
   • richness: supports vid/aud/text
   • universal standards
   • information density
   • personalization/customization
   • social technology

2. e-commerce concepts

   • information asymmetry
   • lower menu costs
   • dynamic pricing
   • disintermediation
   • digital goods

3. types of e-commerce

   • B2C
   • B2B
   • C2C

4. e-commerce revenue models

   • advertising
   • sales
   • subscription
   • free/freemium
   • transaction fee
   • affiliate

5. e-commerce business models

   • e-tailer
   • transaction broker
   • market creator
   • content provider
   • community provider
   • portal
   • service provider

6. social commerce features

   • social sign-on
   • collaborative shopping
   • network notification
   • social search (recommendations)

7. m-commerce

   • = mobile e-commerce
   • banking, games, wireless ads

8. building an e-commerce site

   • in-house vs. outsourcing tasks
   • objectives: display goods, provide product info, personalize product, execute transaction payment, accumulate customer info, after-sale support, coordinate marketing, understand marketing effectiveness, provide production and supplier links