Business Plan

Business Plan

1. Front Cover

   • Description
     • Aims: Livery Yard, Holiday Facilities and Riding school
     • MIssion Statement
       • To supply the complete riding experience
   • Start Date
   • Title: The King's Yard

2. Audience

   • Bank Manager

3. Market Research

   • Website: Published research on a gov website
   • Target Market
     • Young Riders: likely to want to ride and rich parents
     • Customer Base
       • Local needs and nation wide needs
     • Competitor Analysis
       • Other riding schools, riding holidays and livery yards
         • In the Area
         • Streghts and weaknesses
           • Do we have a competative egde?

4. The Service

   • Clearly identify service
     • Indepth mission plan - Elaborate
     • Evivornmental issues?
   • Supply the product: Customer comes to us
   • Costings
     • How got to the price
       • E.G. cost of raw materials plus 2.5%, by price of competators
   • Sales channels
     • To the customer
     • to sale outlets
       • e.g. Thomas Cook

5. Phsical Resources

   • Premises
     • Lease rather than buy?
     • Rent/cost?
   • Equipment, supplies, machinery and vehicles
     • Buy or lease?
       • Cost?

6. Human Resources

   • Sole traider, I run Business
     • • Cost
       • Length
       • Where will it come from?
   • Other Staff
     • Labourers
     • Accountant
     • Training
   • Cost of wages

7. Finacial Forecasting

   • First year sales
   • Sources of finaces
     • Grants, loans, borrowing, sponsorship
     • Any other liabilities
   • Set up and running costs
     • Include staff
     • How much money needed for set up
       • Asking the investor for
       • Break it all down
         • Premises cost (e.g. rent)
         • Wages
         • raw materials
         • adverising costs
         • transport costs
     • Operating costs
       • direct costs
         • Electricity costs
         • Gas costs
         • Rates
   • Predicted income (cash flow)
     • cash flow forecast table

8. Fiancial Management

   • How finaces will be managed
     • Needs to give confidance
   • How soon you pay your bills and how long you give customers
   • Record keeping methods
   • Check profitability
     • Develop and grow business

9. Marketing Plan

   • How market the service
     • already worked out advertising budget
     • Clear Plan to make people aware
   • Promaotion
     • Advertising
       • TV ect
   • Competator pricings
     • Match or have it cheaper?
       • Why?
   • Attract costomers
     • Keeping customers
       • How much to keep them with you?
         • Deals

10. Personal Survial Budget

    • Take from business to survive on
      • Realistic
        • First year should be lower
    • How balence personal and business needs

11. External Influences and Contingency Plan

    • External inflences
      • How to over come these?
    • Plan B if it doesnt work