Consumer Decision Making

Consumer Decision Making

1. Consumer behavior

   • how they buy?

2. Decision making process

   • 1. Need recognition
     • Want and stimulus
   • 2. Info research
     • Internal, external, controlled and non controlled
   • 3. Evaluation of alternatives
   • 4. Purchase
   • 5. Postpurchase behavior

3. Types

   • Routine response bahavior
   • Limited decision making
   • Extensive devision making

4. Factors that influence

   • Cultural influences
     • Values
     • Differences
     • Subculture
     • Social class
       • Upper, middle, lower
   • Social influences
     • Reference groups
     • Opinion leaders
     • Family
   • Individual influences
     • Gender
     • Age and lifestyle
     • Personality
     • Self concept
   • Psycological Influences
     • Perceotion
       • Selective distortion or retention
     • Motivation
     • Learning
     • Beliefs and attiudes