Film Trailers

Film Trailers

1. ADVERTISMENT

   • Cinemas
   • Posters
     • Billboards
     • Buses
   • Social Media
     • Twitter
     • Facebook
     • Able to share trailer gain more audience members due to more and more people becoming aware of the film
   • Youtube
   • Pop-up ads
   • TV
     • Move people watch TV than go to the cinema
       • Easier access
       • Cheaper
       • Relaxation of your own home

2. FUNCTION?

   • To advertise
   • To gain a wider audience
     • MONEY
     • Publicity
   • To inform
     • Release Date
     • Plot
       • Trailers have to be careful not to give too much away or there would be no need to see the film as the best/key parts of the film have already been shown
     • Actors/directors

3. WHEN?

   • School holidays are important!!
     • If the film is family orientated then the school holidays are important as they have more time off school
   • Seasons
     • Colder seasons are better as people are less likely to want to sit in the cinema when the weather is better

4. AUDIENCE

   • Teenagers
   • 35+
   • Families
   • 16-25 aged girls
   • 16-25 aged boys
   • 25-35 aged women
   • 25-35 aged men

5. MUSIC

   • I think music is so important in movie trailers in order to set the tone of the film