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Chapter 18 - Marketing mix(Product & Price)

irene floriane

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OPERATIONS

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OPERATIONS

Inputs
Transformed Resources
Transforming Resources
Transformation Process
1. Volume, Variety, Variation, Visibility
2. Scheduling and Sequencing
  1. Gantt Charts
  2. Critical path analysis
3. Technology, task design and process layout
4. Monitoring, control and improvement
Outputs
1. Customer service
2. Warranties

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