Technology in...

Technology in...

1. LAW

   • Intellectual property, patents, pracy and privacy.
   • Firms need legal teams to:
     • are there plans legal?
     • protect proprietary methods and content
     • enforce claims home and abroad

2. ACCOUNTING

   • The reliability of any audit is tied to reliability of underlying technology
   • Regulation has strengthened the link
     • Sarbanes‐Oxley Act: Raised the executive and board responsibilities and ties criminal penalties to certain accounting and financial violations.

3. MARKETING

   • Firms use online channels to track and monitor consumer activities.
   • shifting spending from traditional media to the Web
     • Track customers
     • Analyze campaign results
     • Modify tactics
   • Social Media
     • Generate sales
     • Improve their reputations
     • Better serve customers
   • Search engine marketing (SEM)
   • search engine optimisation (SEM)
   • customer relationship management (CRM)
   • Personalisation systems
   • Gathering data vs respecting privacy

4. HR

   • organise teams
   • employee training, screening and evaluation
   • recruiting has moved online
     • professional social networks have added pressure on employee satusfaction and retention
     • blogs, linkedin, twitter can set you apart in good and bad way.

5. Tech - centric operations

   • quality programs
   • process redesign
   • supply chain management
   • factory automation
   • service operations