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How do qualitative interviews differ from ordinary conversations

Grace Feakes Sociology Undergraduate English

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How do qualitative interviews differ from ordinary conversations

  1. Qualitative interviews

    • Offer opportunity to explore depth and complexity of social world
    • Semi structured
  2. Intro

    • Qualitative research
      • Less concerned with seeking out meanings and understandings associated with social action then quantitative
      • Ethnography
        • Often includes semi or unstructured interviews
      • Smaller scale than quantivative

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Undergraduate Sociology (Research Methods) Mind Map on How do qualitative interviews differ from ordinary conversations, created by Grace Feakes on 28/11/2013.
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