Comm 101 Mindmap

Comm 101 Mindmap

1. Marketing

   • Consumer Behaviour
   • Market Research
   • Brand Positioning
   • Competitive Advantage
   • PODs and POPs

2. Accounting and FInance

   • PMF
     • Bloomberg and Capital IQ
   • Managerial Accounting
   • GAAP
   • Financial Accounting
     • Balance Statement
     • Cash Flow
     • Income Statement

3. Real Life Applications

   • Business News
     • Blogs
   • Guest Speakers
     • Sauder Alumni
       • Start Ups
         • Brian Wong (Kiip)
         • Nolan Watson (Sandstorm Gold)
   • Organizational Skills
   • Time Management Skills
   • Communication
     • In Class Participation
   • Business Ethics

4. Business Toolkit

   • SWOT Analysis
   • PEST Analysis
   • Fishbone Diagram
   • Business Model Canvas
     • Value Proposition Canvas
       • Pain Relievers
       • Gain Creators
   • Porter's 5 Forces
     • Porter's Generic Strategies

5. Critical Thinking

   • Case Studies
     • Case Methodology
       • Relevance of Business Tools
       • Paul's Video
   • Group Project
     • Business Presentation
       • Business Attire

6. Entrepreneurship

   • Social Enterprise
     • Shared Value
     • UBC Social Enterprise Club
   • Intrepreneurship
   • Innovation
     • Disruptive Innovation
     • Sustainable Innovation
       • Chief Sustainability Officer (CSO)
   • "Fall in love with a problem"

Images and files in the map