Multi-Channel Media / Technology

Multi-Channel Media / Technology

1. Retail experience

   • Bespoke
     • exclusive
       • tailored
         • alternative services
           • Concept store
             • branded snacks / drinks
               • New York
                 • Kith
                   • Kith treats
                     • Relaxed environment
                       • social
                 • Supreme
                   • open store layout
                     • skate culture
                 • street style fashion
               • Branding
                 • communication
                   • logos
                     • packaging
                       • collaborations
                         • celebrity endorsements
   • enhanced experience
     • emotional connection
       • active engagement
     • memorable
   • online vs offline

2. Community

   • conformity
     • social acceptance
       • freedom
         • identity
           • Trends
             • evolution of trends
               • social hierachy of needs
                 • Generation Y & Z
       • social media
         • visual
           • friends
             • like-minded
           • photo sharing
             • smartphone
               • instagram
   • included
   • lifestyle
   • Culture
     • Streetwear
       • Sneakers
         • Limited editions
           • exclusive
         • practicalility
           • fashion
       • individual
         • attitudes
           • rebellious
       • high end
         • desingers
           • collaborations
       • original street style
         • basics
           • comfort
             • sports wear
               • sports fashion
       • evolution of streetwear
     • expression
     • music
       • art

3. Online expereince

   • digital marketing
     • vs traditional marketing
       • magazines
         • online community
           • forums
   • Marketing