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Digital Marketing:

Offline:

- Marketing planning - analysis of an existing site (google apps)

New eBussiness

Existing eBussiness

- Domain name and branding

URL - uniform resource locator

protocol, subdomain, domain, tld

DOMAIN REGISTRARS

parking

- Site specs and technology

Open Source Software - software undrelying programming code available for everybody

HTML - Hypertext Markup Language - standardized system for tagging text files on web pacge (font, color, graphic, and hyperlink) processed by the web browser

PROGRAMMING LANGUAGESb

ASP - programming language by Microsoft, creating software, processed by the web server

PHP - programming language creating software, processed by the web server

Content Management System - CMS - software for non-technical users / editors that makes it easy to administrate selected content of a website

Web server - is the hardware (PC) and the software (app) that helps to deliver content that can be accessed through the internet

Web browser - a software that enables users to locate and access web pages, translates HTML, gets in contact with the web server and reguests for info

Cloud computing - allows the provision of computational resources (data and software) viaa computer network, rather than from a local PC.

SaaS - Software as a service (infrastructure, Platform)

- Site display and User Interface (IU - the design of an optimal win-win interaction between IT and people)

Graphical User Interface (GUI) - DESIGN

Menus and navigation

Key pages

- Site Content

from Low to High user generated content = from Web 1.0 to Web 4.0

Online:

- Site support and control

Closed control indicators

pageviews, total visits/new visits, pages per visit, visitors (unique users), bounce rate, traffic sources (SE, referring sites, direct), top content

- Search engine marketing (SEM)

is a form of promoting a website by achieving maximum exposure in reevant search engine results

SEO, Paid listings such as Adwords (PPC/PPL), Landing pages, Oter search-engine services

Landing page - a single web page that appears in response to clicking on advertisemet

- Search engine optimalization (SEO)

is a technique which helps search engines find and rank a site higher than other sites in response to a search query

one of three ways to get traffic into a site, (other twos are direct traffic and referring sites)

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