Notes
McDonald's Ansoff's Matrix
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Market Penetration
Uses different promotion methods: Television adverts, Billboards, Bus tickets and Newspapers
Smart Pricing
Happy Meals Option
Drive-through
Quick Service (?)
Market Development
Currently Operates in 119 countries
Plans to Open a restaurant in Kazakhstan in 2015
The great Tastes of The World Burgers (5 burgers) 2015
Product Development
There are differences in the menus all over the world, e.g.In China the Black and White burger and in India there's Masala Grill, McAloo Tikka, etc as people do not eat beef
Diversification
McCafe
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- A levels Business Note on McDonald's Ansoff's Matrix, created by Merica Willis on 01/11/2015.
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- Merica Willis · Nov 2015
- Updated
- Mar 5, 2016
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