Quiz
11
Create a free account to finish this quiz
Save your progress and see your final score.
Already have an account? Sign in
Questions in this quiz (20)
1The strength of learning is heavily influenced by:
- Arepetition
- Bimagery
- Cimportance
- Dall of the given answers
2The traditional nuclear family is:
- Atwo adults of opposite sex, living in a socially approved relationship with their own or adopted children.
- Ban individual or group of people who share a common dwelling.
- Cthose members of a family that share the same residence.
- Dthe primary family plus other relations living in the same household.
3The underclass constitutes:
- Achronically disadvantaged groups outside the traditional class structure.
- Bthose under the working class.
- Cthe unemployed, homeless, sick and poverty-stricken members of society.
- Dall of the given answers.
4The usage situation deals with:
- Ahow the product is purchased.
- Bwho influences the product purchased.
- Chow we communicate to consumers about consumption.
- Dhow and when the product is consumed.
5The use of price as a surrogate indicator appears to decline with:
- Aincreases in visible product differences.
- Bincreases in prior product experience.
- Cavailability of additional product information.
- Dall of the given answers.
6To reach a consumer who decides to use the outlet first, brand second decision sequence for a TV purchase the manufacturer should:
- Adistribute in key outlets such as Harvey Norman.
- Borganise point-of-purchase displays in stores.
- Cconduct programs to strengthen existing outlets' promotion of their products.
- DAll of the given answers are correct.
7To reach a consumer who uses the brand first, outlet second decision sequence for a TV purchase the retailer should:
- Astock many key brands like Sony and Panasonic.
- Bdo cooperative advertising with the manufacturer.
- Cdo a price special for key brands.
- DAll of the given answers are correct.
8To use ideal attribute levels in product development:
- Aone of the steps is to assess a segment's ideal level of performance for key attributes.
- Bone of the steps is to create a product concept.
- Cone of the steps is to create an actual product based on a product concept.
- DAll of the given answers are correct.
9Transient feeling states that are generally not tied to a specific event or object are:
- Aattitudes
- Bmoods
- Cneeds
- Demotions
10Two-sided messages:
- Apresent both true and deceptive points about a product.
- Bare more effective with non-educated consumers.
- Care most effective at reinforcing existing attitudes.
- DNone of the given answers are correct.
11Using a celebrity as a company spokesperson creates special risks such as:
- AFew well-known personalities are admired by everybody.
- BThe celebrity's subsequent behaviour may increase the individual's credibility.
- CThe spokesperson may become so popular that the cost will exceed the benefit.
- DAll of the given answers are correct.
12Utilitarian appeals:
- Acreate an image of the product user.
- Bare more effective for value-expressive products.
- Cinform consumers of important benefits.
- DNone of the given answers are correct.
13Vicarious/modelling learning occurs in:
- Ahigh-involvement situations.
- Blow-involvement situations.
- Cboth high-involvement and low-involvement situations.
- Dreward-producing situations.
14Virgin extending from airlines into mobile phones and financial services is an example of:
- Aa brand leveraging strategy.
- Bstimulus discrimination.
- Clong-term learning.
- Dall of the given answers.
15Weber's law indicates that:
- Amarketers of grocery items must use unit prices.
- Bthe higher the level of an attribute, the more that attribute must be changed to achieve a just-noticeable difference.
- Cpackage changes should be done slowly.
- DNone of the given answers are correct.
16What does blind testing enable marketers to do?
- Alaunch new products unknown to consumers
- Bmeasure the opinions of blind consumers and their liking for certain attributes
- Cevaluate the functional characteristics of a product and determine whether a just-noticeable difference over a specific competitor has been gained
- DNone of the given answers are correct.
17When a consumer is so loyal to a particular brand that it is the only brand purchased, the marketer:
- Ashould look closely at the communications situation.
- Bmust consider the usage situation.
- Ccan redefine the consumer's task definition through advertising.
- Dcan ignore the situational influences.
18When are consumers predicted to take no action in the problem recognition process?
- Awhen the desired state exceeds the actual state
- Bwhen the actual state exceeds the desired state
- Cwhen there is no discrepancy between desired and actual state
- Dwhen the actual state is double the desired state
19When considering different cultures:
- Ainternational marketers must monitor local news.
- Bmarketers cannot follow a 'one size fits all' approach.
- Cmarketers need to gauge the impact of local events on overall strategy.
- DAll of the given answers are correct.
20When targeting a foreign market is important to consider all of the following except:
- Awhich consumer values are relevant to the purchase of this product.
- Bwhether consumers are aware of their own values.
- Cthe ways consumers can communicate about this product.
- DAll of the given answers need to be considered.
Information
- Description
- Quiz on 11, created by Leo Yuan on 28/10/2017.
- Author
- Leo Yuan
- Language
- English
- Views
- 16
- Rating
- No ratings yet Rate this quiz