Flashcards
AS Media Revision Flashcards
Cards in this deck (58)
- 1Audience ShareThe measure of audiences viewing channels and programmes. The
Broadcasters’ Audience Research Board (BARB), produces figures for the broadcasting
industry. Consumers of print and e-media are also measured. - 2Brand Image:How an institution, a media product or even a person is promoted to create a
particular perception or belief among the public. - 3Commercial Imperative:The need for a text to make money, and the effect of this on the
text. - 4Computer Generated Imagery (CGI)3D Computers graphics used for special effects in
films, television programmes, commericials and simulations. - 5CodesA network of signs, written, visual, artistic or behavioural, which signify meaning that
are culturally accepted and shared. - 6ConventionA conduct or practice or method that is commonly accepted and has a tradition.
- 7Codes and ConventionsMedia texts are constructed using a number of codes and
conventions including technical codes that have agreed meanings. - 8ConceptsIdeas that can be applied to a media text to understand it.
- 9ConnotationThis is the second order of meaning in which a wider range of associations
may arise. The sign ‘red’ might signify heat, danger, sexuality, socialism and so on. These
meanings are arrived at through the cultural experiences a reader/ viewer brings to the text. - 10ConvergenceThe coming together of media technologies.
- 11Covert AdvertisingAdvertising which is not obviously an ad (e.g. music promo, magazine
interview) - 12CopyrightThe legal ownership of the text. The owner gets a fee for giving permission for a
media product or part of a product to be reproduced or shown. - 13DemographicsSegmenting audience according to social factors, such as class, gender,
ethnicity, occupation - 14DenotationRefers to the simplest and most obvious level of meaning of sign, be it a word,
image, object or sound. For example the word ‘red’ may signify one among a number of
colours. Applying the process of denotation to a media text identifies what is actually there,
on the page, in the frame in a factual manner. - 15DiscourseThe language associated with a particular situation; a set of statements or body
of language on a particular topic or theme unified by common understanding. For example,
in a situation comedy, the discourse might suggest that the mother rather than the father is
the centrally important figure. - 16EditingThe process by which the shots and sounds (and sequences of shots and sounds)
are assembled into the finished narrative - 17Expectations and pleasuresAudiences understand genre through their familiarity with
codes and conventions used in the text. They take pleasure in the anticipation of familiarity;
they expect and take pleasure in repetition and recognition of the generic elements of
content, style and form. - 18FolksonomyA user-generated system of classifying and organizing online content into
different categories by the use of metadata such as electronic tags. - 19GatekeeperA person who controls access to the media (e.g. editor, TV executive).
- 20GenreA term of classification that groups together media texts of a particular type.
- 21Guerrilla MarketingA term covering any unorthodox marketing device, involving promoting
a product without paying for the promotion. - 22Hybrid GenreTexts that are formed with elements from more than one genre.
- 23IconicA sign which in some way resembles its object, looks like it or sounds like it.
- 24IconographyParticular signs we associate with particular genres.
- 25IdeologyThe opinions, beliefs and ways of thinking characteristic of a particular person,
group or nation. Ideology as a media concept underpins the concepts of media
representations, media audiences and media institutions. - 26InstitutionsThe organisation or company, public or privately owned that produces and/ or
distributes media. - 27IntertextualityWithin a text, visual or audio references are made to other texts. It is
expected that audiences will recognise such references. - 28MastheadThe top of the front page, which gives the title and publication date of the
newspaper. - 29Media FormsThe distinguishing characteristics of types of media products.
- 30Media PlatformsThe technology through which we recieve media products.
- 31Media Products: Products or Texts are TV/Radion programmes, films, advertisements,
websites, newspapers and magazines etc produced for the audience. - 32Mise-en-sceneAn expression which means the composition of the shot. The components
are the setting, the subject, the props and include the technical aspects of photographic and
design codes. - 33NarrativeThe processes by which stories, fictional and non-fictional, are constructed by
producers and understood by audiences. - 34Niche AudienceThe seperation of the media audience into segments. each of which have
different tastes and concerns. - 35Overt advertisingAdvertising which is clearly an advertisement (e.g. poster, TV ad)
- 36PolysemicMore than one meaning, open to interpretation.
- 37Post-modernThe idea that in our society old certainties no longer apply, that with
globalisation of the media and the interactive nature of the internet, the cultural meanings
and forms of the media are subject to constant change. - 38Product placementThe inclusion of a product in sound or vision in return for cash or
services. - 39PropagandaA strongly biased text, specifically designed to promote a particular ideology or
set of values. - 40ProtagonistThe main character in a play, story or film or any person at the centre of a story
or event. - 41PsychographicsSegmenting audience according to lifestyle, mindset, attitudes.
- 42Public Service BroadcasterA broadcaster whose first responsibility is to the public, they
should serve to Inform, Educate and Entertain rather than focus on commercial profit. - 43ReadingsThe understandings taken from and brought to the text by the audience, the ways
the text is understood. - 44RealismThe accurate representation of real life in a text.
- 45RepresentationWhat is presented to audiences is a likeness, an interpretation, a representation
or even a symbol of reality. It is not reality itself. Media texts are artificial
versions of the reality we perceive around us - 46SatireA text which mocks an institution or culture, e.g. Have I Got News for You, Mock the
Week, both of which mock politicians. - 47SchedulesThe timetables of programmes on television or radio.
- 48SchedulingThe positioning of programmes within the schedules to attempt to keep
audiences tuned in. - 49Secondary CirculationIn advertising, when an ad creates a buzz and becomes
newsworthy and generally talked about, so generating much wider promotion, which is free. - 50Semiology/ SemioticsThe study of the meaning of signs. It derives from linguistics and
seeks to understand how languages, as a system of signs or codes, communicate meaning. - 51StereotypeA standardised, usually oversimplified, mental picture or attitude that is held in
common by members of a groups towards a person or group, place or event - 52SynergyThe process through which a series of media products derived from the same text
is promoted in and through each other. - 53Target AudienceThe specific group of people towards whom a media text is directed.
- 54TransitionsThe ways in which shots and sounds and sequences of shots and sounds can
be joined together to convey specific meanings. - 55User Generated ContentContributions to media texts from audiences.
- 56Viral MarketingThe spreading of a message, like a virus. Similar to ‘word of mouth’ or
‘network marketing’, it applies to any strategy that encourages individuals to pass on a
marketing message to others, creating the potential for growth of exposure and influence. - 57Web 2.0A term coined in 2004 to describe the second generation of web based
communities such as social networking sites, wikis and folksonomies. These changes are in
the ways the platform of the World Wide Web or internet is used and not an update in
technical specifications. - 58WikisA wiki is a software that enables documents to be written collaboratively using a web
browser.