Flashcards
OMNICHANNEL
Cards in this deck (4)
- 1ATTRIBUTION MODELQuantify the influence of each ad impression on the conversion.
Goal: understand real customer journey + create the best media mix - 2De-duplication model (Single-touch)Attributing sale/lead to single CPA.
First-click or Last-click attribution. - 3Multi-touch modelQuantifies influence considering the position of the source.
- 4Engagement modelQuantifies influence each action/channel.
Based on user engagement through micro-conversion.
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- Flashcards on OMNICHANNEL, created by tania queuche on 23/10/2019.
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- tania queuche
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