E-commerce Strategy and Operations

Start with strategy

The E-commerce strategy mind map is a starting point for this page. It outlines reasons for an e-commerce strategy and its possible short- and long-term benefits, including reducing costs, increasing sales and accelerating transactions. Use those ideas to organize your reading before moving to the other resources.

The map also mentions customer relationships and extending the market. As you study, note which ideas relate to sales and which relate to operations. That gives you a way to compare the resources without treating every benefit as a guaranteed outcome.

Explore sales and online operations

Driving incremental sales via eCommerce looks at sales through owned e-commerce, third parties and distributors. It also includes direct and indirect approaches. Compare those routes with the strategy map: where might each route fit with the aim of extending a market?

Another mind map covers internet capabilities, including information dissemination, integration, interactive communication and transaction support. A flashcard deck on why organizations operate online presents advantages and disadvantages for retailers. Use the cards to check how well you can explain those points in your own words.

Check performance and understanding

The Measuring Performance flashcards introduce performance measurement and typical e-business metrics. Study them after the strategy and sales maps to connect the aims of online activity with ways of measuring it.

Then use E-commerce Quiz to check your understanding of the definition of e-commerce and the order of an e-commerce process. Return to the maps or cards as you work through the material.

Place the topic in the unit

E-commerce Strategy and Operations is a section of the E-commerce unit in Marketing, advertising and sales. The resources on this page offer different ways to study that section, from visual summaries to questions and flashcards.

Choose a resource that fits your next study session and give it a try.