Fichas
Audience Key Definitions
Fichas del conjunto (6)
- 1Passive BuyerYou buy into media texts because of a review, advert or someone recommends it
- 2Active BuyerYou decide to buy something of your own choice with no influence whatsoever
- 3ConstructionSomeone who makes the media
- 4ConsumptionSomeone who uses the media
- 5Two Step FlowDetails that there are opinion leaders in society
- 6Hypodemic NeedleThis theory states that people watch/ read media texts
Información
- Descripción
- Key terms for audience section
- Creado por
- Joshua Smith · may 2016
- Actualizado
- 19 may 2016
- Visitas
- 28
- Etiquetas
- Valoración