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Survey Design

cjjstone Inglés 18 fichas

Fichas del conjunto (18)

  1. 1Self ReportsThings people say about themselves
  2. 2Adv. of Self reportsWho knows better than themselves. Good for internal beliefs, attitudes, emotions. Easier & more efficient than observations of the person, other people's reports or neurophysiological indices
  3. 3DisAdv. of Self reportsAwareness/Memory (no memory then no report), Response set/bias (self-censoring), format of the question (yes/no, open Q), Sample bias, Analysis (mean group differences or associations?)
  4. 4Yes/no format in Qnnaires.Not very sensitive, rarely used. May be used for those unable to answer more complicated questions, i.e. children.
  5. 5Fill-in-the-blankHard to code answers thus usually coded as categorical data, but more sensitive as it is more open ended.
  6. 6Multiple ChoiceEasier to code than fill-in-the-blank and less overwhelming, but still more sensitive than yes/no. Not used very often.
  7. 7Likert ScaleSensitive, used a lot. Can be even or odd numbered, usually between 5 and 9pts. Sometimes requires "don't know" option. Need reasonable appropriate scale points (no one sleeps 0-2hrs a night)
  8. 8Avoid: Complexitykeep Qs clear, simple, and understandable.
  9. 9Avoid: Technical TermsIf you use them, Define them
  10. 10Avoid: AmbiguityDon't write Q's with more than one interpretation
  11. 11Avoid: Double-Barreled Q'sQuestions with two clauses, e.g. "should we spend money on education and defence?"
  12. 12Avoid: Negatives & Double NegativesEvenly and randomly distribute negative worded and postively worded Q's
  13. 13Avoid: Emotive LanguageAvoid inflammatory language, e.g. "Lazy," "Stupid."
  14. 14Avoid: Leading QuestionsDon't write Q's which are hard to disagree with, e.g. "We should improve the lives of Nzders."
  15. 15Avoid: Unnecessary Invasions of PrivacyDon't be judgmental, avoid sexuality, or illegal drugs where possible as they may be too invasive.
  16. 16Avoid: Sensitive Topic with young people when possibleSuicidal Ideation, Perhaps asking about it encourages it? Same with graffiti, drugs, & sexual behaviour
  17. 17Unusual Formats: Visual Analogue Scaleslike a temperature scale (not discrete), maybe more sensitive
  18. 18Unusual formatsBecks Depression Inventory, Smiley-Frowney Faces, Graded Boxes.

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(Psychology Research Methods) Fichas sobre Survey Design, creado por cjjstone el 06/05/2014.
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cjjstone
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