Audience

Audience

1. Audience effects

   • Maslows
   • Young and Rubicam
   • Active
   • Passive
     • Hypodermic Needle

2. Audience Appeals

   • Laugh
   • Cry
   • Thrill
   • Shocked
   • Informed

3. Target Audience

   • Demographics
     • Situational
     • Gender
     • Age
     • Ethnicity
     • Life experiences
   • Psychographics
     • maslows hierarchy
     • Young and Rubicam
       • 7 types of people

4. Audience responses

   • Negotiated reading
     • Responses in some ideal ways but not in others.
   • Preferred reading
     • The audience react in an ideal way
   • Oppositional
     • Audience do not react in the desired way
   • Audience positioning
     • Audience positioning concerns the relationship between the text & the response of the audience
       • Producers= encode with signs and messages
       • Audience= decode/conote