How did our media product attract/address audience?

How did our media product attract/address audience?

1. Story

   • Our story is loosely based on Foucault's "Madness and Civilization" - this can attract and address leftist academic and philosophical audience. An example for Foucault's appeal among this subculture can be clear seen in the academic appeal to 'Fight Club' - because it address Foucault's concept of biopolitics
     • • Screenshot from an academic event
   • Story can also appeal indie audiences looking for marginal film experiences. Our story is counter-cultural and challenging in nature as it follows psychological state of a 'challenged' person in positive way.
     • Crystal Fairy is an example of marginal film experience that subverts the value system

2. Visual Aesthetics

   • Our film uses lot of visual effects that can be attractive to the audience. We use a cloning effect- which shows two sides of ones personality. This is thematically and visually attractive.
     • Screenshot from our film- Visual effects.
       • Primer- example indie movie that used clever visual effects- created a cult following
   • We use a specific colour scheme.We're using a dark and saturated colour effect mixed up with a dream effect. This dark theme is generically address the audience of psychological films.
     • Color Scheme reference

3. Generic Conventions

   • Our generic style can be challenging in nature. The visual and thematic scheme we follow is inspired loosely from 'Dead Man Shoes'- this film is one of the indie master piece - and has a generally huge cult following. This inspiration can attract and address the same audience to an extend.
     • Dead Man Shoes poster

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