memory

memory

1. studies

   • wilson et al - clive wearing
     • clive
       • he belives that he has just woken up every few minutes
       • can still play the piano very well
       • got a viral infection which destroyed much of his brain
       • retrograde and anterograde amnesia
     • case study
     • supports the multi-store model
     • MRI scan
   • braun et al
     • affects of autobiographical advertising on childhood memories
     • questionaires
     • found that previous memories could be altered or fabricated by advertising
     • criticisms - low ecological validity, age bias

2. concepts

   • types of forgeting
     • decay
       • information is lost if it is not rehearsed
     • displacement
       • short term memory has a limted capactity and when it is exceeded some information will need to be removed
   • amnesia
     • retrograde - unable to remember memories
     • anterograde - unable to form memories
   • structure and function of the brain
     • hippocampus
       • involved in making new memories and long term memory
   • information processing
     • like a computer
     • input - encoding - storage - retrieval - output

3. theories

   • multi store model
   • reconstructive memory
     • schemas
       • the mental representation of a object or situation
     • memory is not of the actucal event and just a mash of previous memories combined with schemas
       • therfore memory cant always be trusted to be accurate on details

4. application

   • changes how companies advertise
   • IQ tests
   • MRI scans

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