4.6 Social Cognitive Learning

4.6 Social Cognitive Learning

1. Observational Learning

   • Learning that depends on mental activity It is not directly observable It involves such processes as attention, expectation, thinking, and memory

2. Vicarious Reinforcement

   • affects the willingness of people to perform behaviors they learned by watching others
     • mirror neurons

3. Vicarious Punishment

4. Insight learning

   • when learning seems to occur in a sudden “flash” as elements of a situation come together

5. Latent learning

   • learning that takes place before the subject realizes it and is not immediately reflected in behavior

6. Social Cognitive Theory: Individuals learn through imitating others who receive rewards and punishments. You can learn something but not perform it. Learning a behavior and performing it are not the same thing