Section B : Media Studies

Section B : Media Studies

1. Conglomerate

   • A global company (The Walt Disney Company) owns a number or media companies which produce, distribute and exhibit a media product.

2. Cross Media Convergence

   • Where a conglomerate owns different subsidiaries across different areas of the media.

3. Symbiosis

   • When a media company teams up with another company (who does something completely different) to promote each others products
   • For example: The Walt Disney Company teamed up with Burger King to promote both Star Wars and the Darth Vadar burger, and Max Factor to promote the Star Wars Makeup collection

4. Synergy

   • When a company such as The Walt Disney company owns all sections of vertical integration
   • They combine one of their media products with their other products to create merchandise

5. Vertical Intergration

   • When a company such as The Walt Disney Company owns all areas in each sector
   • Production
     • Distribution
       • Exhibition

6. Horizontal Intergration

   • When a company (The Walt Disney Company) owns more than one company in each sector
   • The Walt Disney Company owns LucasFilms LTD

7. Independent Company

   • When a media company is not owned by any other, larger media company
   • Not part of a conglomerate
   • An example of this would be Warp Films

8. Subsidiary

   • A company such as LucasFilm LTD which is owned by another media company

9. Cultural Imperialism

   • When a Country's culture becomes saturated by media products from another country
   • American TV and Films make up a large percentage of media within the UK

10. Dominant Ideology

    • The beliefs and attitudes of society
    • Films help to create a dominant ideology and can influence how we think about things
    • For Example, America is a superior nation with extensive resources, which can be seen through films such as Iron Man where American is viewed as a supreme nation

11. Homogenisation of Culture

    • When similar media products are created, producing a culture of 'sameness'
      • For example, the Multiplex's are filled with American Blockbusters

12. Mass Audience

    • A large, general, majority audience.

13. Niche Audience

    • A small, particular audience

14. LucasFilm LTD

    • Founded in 1971 by George Lucas
    • it had subsidiaries in a number of technology and distribution companies
    • bought by the Walt Disney Company in 2012
    • They paid $4.06 billion

15. The Walt Disney Company

    • is an American diversified multinational mass media and entertainment conglomerate
    • the worlds 2nd largest media conglomerate in terms of revenue
    • Founded on October 16th 1923
      • By Walt Disney and Roy O
      • As the Disney Brothers Cartoon Studio

16. Star Wars: The Force Awakens

    • Studio : LucasFilm LTD
    • The Walt Disney Studios Motion Pictures
    • Budget : $200,000,000 (estimated)