The costumer behavior

The costumer behavior

1. The consumer can buy products with same producers.

   • If the costumer doesn´t find his products with your favorite producer, he searches other options
     • The costumer can receive many recommendations the others possibles consumers

2. Between consumer and producers there is a relationship during the purchase process

   • The process is an ongoing process, not conclude when the cosumer pay to product, this process continues until costumer satisfaction or dissatisfaction

3. The purchaser and user of a product may not be the same person.

4. In other cases, another person may act as an influencer, proving recommendations for certain products without actually buying or using them.

5. The consumer can organizations or groups in wich one person may make the decisions involved in purchasing products that will be used by many.

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