Module 31 - created from Mind Map

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Memory- persistence of learning over time through the encoding, storage and retrieval of information

Parallel Processing- processes things simultaneuously (some of them unconsciously)

Richard Atkinson and Richard Shiffrin model

Working memory- Understanding of short term memory that focuses on conscious, active processing of incoming auditory ad visual-spatial information

Effortful processing- encoding that requires attention and conscious effort

Iconic memory- visual memory that lasts for a few tenths of a second

Encoding-getting information into our brain

Storage- retaining that information

Retrieval- getting the information back out

Serial processing- step-by-step processing of most computers and of conscious problem solving

First record information as fleeting sensory memory

Process information into short-term memory (encoded through rehearsal)

Information moves into long-term memory

Effortful processing encodes explicit memories: the facts and experiences we can consciously know and declare (declarative memories)

Automatic Processing- unconscious encoding of incidental information: space, time, frequency

Automatic processing encodes implicit memories (nondeclarative memories), independent of conscious recollection

Echoic memory- Auditory memory that can still be recalled within 3-4 seconds after attention is elsewhere