Flashcards
Audience Theory
Cards in this deck (15)
- 1AdornoPassive Consumers - Hypodermic Needle Model. An idea can be injected into a consumers mind. An old-fashioned but still relevant theory. Vulnerable audiences will always be passively affected by texts.
- 2Martin BakerChallenging the idea of Moral Panics
- 3Stanley CohenMoral Panics, an idea can be presented to an audience to cause a panic. e.g video games cause violence
- 4David GauntlettProducer as Consumer. When consumers produce their own contents it blurs the boundaries of traditional media consumption
- 5Geroge GerbnerCultivation Theory, an idea can be slowly introduced to an audience. The more it is presented to you the more you are inclined to belive it.
- 6Stuart HallReadings, there are a number of ways of possibly reading a text depending on the Audiences Positioning.
Dominant, Negotiated and Oppositional Readings. - 7Blumler and KatzUses and Gratifications Theory. Consumers of media texts do so because active audiences gain different pleasures from media texts; Diversion/Escapism, Personal Identity, Person Relationships.
- 8McQuailA revisiting of Blumler and Katz' Uses and Gratifications Theory.
- 9Katz and LarzafeldTwo Step Flow Theory, an idea can be taken by an 'opinion leader' such as a show host and passed to people under their influence.
- 10Jeremey TunstallThere are multiples ways of engaging with at text. Also, the site or conditions of a reception:
Primary, Secondary and Tertiary Audience Engagement. - 11Mazlow's Hierachy of NeedsBased on 5 levels of a pyramid. These are taken from Psychology and can be mapped onto other media; Physical Needs, Safety Needs, Communal Needs, Esteem Needs, Self-Actualisation.
- 12Primary Audience EngagementJeremey Tunstall - Audience Engagement
The Primary mode of audience engagement is watching a media text directly, it requires their detailed attention. - 13Secondary Audience EngagementJeremey Tunstall - Audience Engagement
Secondary Audience Engagement os the audience consuming the text but not putting their full attention on it it, e.g watching it in the backgroud. - 14Hypodermic Needle ModelAn idea can be injected into the consumer's mind. Vulnerable audiences will always be passively affected by media texts.
- 15Abercrombie and LonghurstIdentified that social media has had an influence on the audiences' experience. For example, a #tag appearing in media text
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- Media Flashcards on Audience Theory, created by Joshua Sawyer on 09/03/2018.
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- Joshua Sawyer
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