Flashcards
Persuasion of TV Advertising
Cards in this deck (28)
- 1What are the two different approaches to advertising?Hard Sell
Soft Sell - 2Who suggested hard sell and soft sell techniques affect people in different ways?Syder & Debono
- 3What are the characteristics of hard sell approach?Presenting facts
- 4Which route does the hard sell approach use?Central Route
- 5What are the characteristics of soft sell approach?Creative techniques
Contextual Cues - 6Which route does the soft sell approach use?Peripheral Route
- 7What type of individual prefers factual hard sell approach?Low self - monitoring (Not self image aware)
- 8What type of individual prefers creative soft sell approach?Body Concious
- 9What does advertising to young children achieve?PESTER POWER - increasing the degree to which they pester their parents for a product
- 10Why doesn't pester power occur among older children?Because older children understand persuasive content and trust it less
- 11What type of research did Okazaki conduct? (AO2)Meta - analysis
- 12How many investigations did Okazaki use in his meta-analysis? (AO2)75
- 13What did Okazaki aim to investigate? (AO2)To establish whether hard sell or soft sell techniques are more persuasive
- 14What does the soft sell approach create? (AO2)Positive emotions and attitudes towards the product
- 15What do individuals outline the hard sell approach as? (AO2)Irritating
- 16Which approach is more effective in terms of persuasive adverts? Soft/Hard Sell (AO2)Soft sell
- 17Which psychologist investigated children's xmas' list in USA & Sweden? (AO2)Pine & Nash
- 18What is banned in Sweden? (AO2)TV advertising to Under 12's
- 19What did Pine & Nash investigation find? (AO2)Swedish children had significantly fewer items of their xmas' lists
- 20Who was the correlation stronger amongst? (AO2)Children who watched TV on their own
- 21What does research suggest about parents involvement in the effects of TV advertising? (AO2)Research suggest that parental mediation plays a role in the relationship between TV adverts and subsequent behaviour
- 22Who found that 20% of TV adverts involve celebrity endorsement?Fowles
- 23Why does celebrity work as a form of persuasion?Provides a 'familiar face' which is perceived as a reliable source
- 24Why do individuals perceive celebrities as a reliable source?Developed a para-social relationship
- 25What does research suggest about celebrity endorsement? (AO2)That it's not as persuasive as first thought
- 26Who conducted research into the persuasiveness of celebrity endorsement? (AO2)Martin
- 27What did Martin's research find? (AO2)Students were more convinced to buy a camera from a fictional student that a celebrity
- 28Who is an individual more likely to buy a product off? (AO2)Someone who resembles them rather than a celebrity
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- A-Levels Psychology (Media) Flashcards on Persuasion of TV Advertising, created by OliviaBridge on 14/06/2013.
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- OliviaBridge
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