7009284
Description
Flashcards by Demi-Leigh Chalmers, updated more than 1 year ago
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Created by Demi-Leigh Chalmers
over 7 years ago
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| Question | Answer |
| Key Factors of Internalisation | - Genuinely accepts group norms - Public and Private change - Become part of the way that the person thinks - Change persists in absence of other group members |
| Key Factors of Identification | - Something about the group we value - Identify with group so want to be a part of it - May publicly change whilst privately having different values - Doesn't privately agree with group |
| Key Factors of Compliance | - 'Going along with others' in public - Privately nothing changes - A superficial change - Behaviour or opinion stops as soon as group pressure stops |
| What is Normative Social Influence (NSI)? | - About 'norms' i.e. what is considered normal within a social group - Stems from the need to be liked - Used to avoid rejection from others - Occurs in situations with strangers or to gain social approval/support from friends - Emotional Process |
| What is Informative Social Influence (ISI)? | - About who has the better information - Stems from the need to be right - Used to avoid mistakes or being wrong - Occurs in new or ambiguous situations - Likely to happen in crisis situations i.e. 9/11 - Cognitive Process |
| Define 'Conformity' | - Change in persons behaviour or opinions - Result of real or imagined pressure from person or group |
| Define 'Internalisation' | - Take on majority view - We accept it as correct - Far-reaching and permanent change in behaviour - Present when group is absent |
| Define 'Identification' | - We value something about a group - Therefore act the same way - Don't necessarily agree with everything that the majority believes |
| Define 'Compliance' | - Superficial type of conformity - Outwardly go along with majority view - Privately disagree - Change only lasts as long as the group is present |
| Which Type of Conformity Can NSI Lead To? | Compliance |
| Which Type of Conformity Can ISI Lead To? | Internalisation |
| Positive Evaluation of ISI | - Research Support - Lucas et al. (2006) - Asked students to answer maths problems - Greater conformity when questions were difficult - Most true for students who lack confidence in their mathematical ability |
| Negative Evaluation of NSI | - Individual Differences - McGhee and Teevan (1967) - Does not affect everyone in the same way - People who don't care about being liked are less affected |
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