Media Studies Case Studies

Description

Media Studies case studies for an exam of video games and their marketing.
becky_e
Flashcards by becky_e, updated more than 1 year ago
becky_e
Created by becky_e over 10 years ago
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Resource summary

Question Answer
company = mojang YouTube videos (4 million in 2012) --> viral hype word of mouth + virally online version of Lego
high price TV adverts / cross media xbox only game - exclusivity stereotypically young, male orientated genre of science fiction released on November 2011- 10 yr anniversary
merchandise (tshirts - keyrings) viral hype add-ons / in app purchases
company = rockstar sides of buses teasers + trailers special edition
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