DES Employer Strategy

Marketing
1. Making "champion" employers
  1. Word of mouth
2. Good news: Targeting Medium employers addressing concerns of COVID
  1. Do we have a COVID story? How we helped employers and jobseekers
    1. Duncan to Josh
    2. 1 per portfolio per quarter to Yammer
      1. The story will solve employers concerns
      2. faqs - how we alleviate concerns
      3. Simplified Flyers and callateral
        Jobaccess
        Subsidies
        Good news story covering each
        On the job training
        Unpaid work experience
        Work assist
        Tailored approach to each employer
        Start the conversation: Understand what is the most important thing for them
    3. Celebrating great employers: employer of the month?
3. How do we get our story in front of the right people?
  1. Re-engaging 'previous' employers
Employer Thoughts
1. Some open with breakthru as onboard partner
2. Existing employer not interested, eg Coles
  1. Stress
  2. Reliable
3. Employers want "ready" people, people with experience
  1. e.g. Pick packers
  2. Labour
  3. In these instances training is not a carrot
4. Paid work trials work
5. Total panicked
6. Want to avoid having to provide extra support, no hassles
What works
1. Work trials
2. WOrk experience
3. Training supports
4. Subsidies
5. 1. Right person for role (this has to be a lock), 2. We'll do a lot of the work for you, we have training and wage subsidies, OTJ support
Themes
1. Overwhelmed
2. Time Poor
3. Quick contact needed
Challenges
1. No Mutual Obligation
  1. Less incentive for jobseekers to accept employment
Collaboration between sites
Employer Types
1. Least COVID effected
  1. Admin roles
  2. Telecommunications
    1. HR gatekeepers
  3. Intermediary agencies
2. TOP 5 admin Cleaning logistics warehousing aged disability
  1. via public transport
Desirable skills
1. License (indicates reliability)

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DES Employer Strategy

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	Created by Ben Droll almost 4 years ago