1.1 a form of marketing communication used to persuade an audience to take or continue
some action, usually with respect to a commercial offering, or political or ideological support
2.1 In ancient times
2.1.1 Ancient Egypt, Pompeii, ancient Greece and ancient Rome, Africa, South America, ancient
China, etc.: sales messages or political campaign were displayed on papyrus, wall posters,
rock painting, calligraphic signboards, inked papers, copper painting, etc.
2.1.2 In 18th century:
18.104.22.168 In England: appeared in newspaper In America: in the form of
salesmanship (face-to-face demonstration to the crowd)
22.214.171.124 In 19th century:
126.96.36.199.1 In America: the birth of modern agency (media department, creative
188.8.131.52.2 In 20th century:
184.108.40.206.2.1 Radio became an advertising medium
220.127.116.11.2.2 After WWⅡ:
18.104.22.168.2.2.1 TV became a commercial medium
22.214.171.124.126.96.36.199 The Internet and beyond; consumers are much more involved, reacting.