The influence of popular culture and news media, 1917-80
THE SOCIAL IMPACT OF CINEMA
By 1917 biggest entertainmen media
in USA. Until 1920s, movies had no
sound recording so 'silent' movies had
pianists
After war, movies boomed especially 1920s.
movies gave people an entire evening out
By 1941, nearly 10,500,000 movie
theatre seats, one seat for every
12.5 people
movies reviewed in magazines
& some magazines devoted to
lives of Hollywood stars
movies gave people
escapism & fed their
fantasies by developing
genre movies
REGULATING THE MOVIES
impact of movies on society
seen as not always positive
complaints near end of 20s - female stars too
scantily dresses, drank/smoked too much. gangster
genre made crime/violence look attractive
scandals involving stars led the movie
studios to act before the gov could.
produced the Hays Code 1929-30 (clear
rules for behaviour in movies
1930-66 all movies had to
confirm to the code. Idea behind
it- movies should improve society
by being morally improving films
Studios also, began to build a 'morality
clause' into contracts, whereby stars
had to sign up to good living
INFLUENCE OF THE
STARS
Clara Bow, known as
the 'It' girl specialised
in 'flapper' roles
young women who
had seen the movies
tried to resemble
her style - clothes
and hair, wanted to
behave like her
Stars expected to behave
in a way that fitted their
screening image. Not all
obeyed studio policy -
some went to clubs
drinking/drugs etc -
reported in gossip
magazines
Shirley Temple earned
$5,000 a week. average
wage was under $2,000
a year
1930s/40s about 90% of all films
worldwide were made in
Hollywood
theatres segregated seats for minority groups
or simply excluded. Separate theatres created
for minority groups
THE SOCIAL IMPACT OF POPULAR MUSC
Jazz music swept, due to record
players & radio
many jazz & swing players were black
- gave some people racist reasons for
disliking it
$75 million worth of records sold in
1929
specialist record labels such
as 'race records', providing
jazz & blues music by black
performers
By 1935, sales dropped significantly - radio sales taken
off & radios played popular music for free
context: Great Depression, less money for everything.
records became more of a luxury
THE SOCIAL IMPACT OF RADIO - more in folder
1920/30s grew rapidly
frist, radio stations were
independent airing anything,
however, needed money to keep
going & so self advertising
Radio Act of 1927 to set up
federal licensing of radio
stations & share out the
airwaves
politicians/ religious speakers used radio
to get a message to the nation
radio ownership rose
rapidly
brought the world to peoples front rooms; music,
drama, news, debates People felt part of a mass
culture all listening together.