Market

Market

1. Search Engine Marketing

   • Paid Search
     • Pay Per Click (PPC)
       • The good thing is that you are paying purely on performance basis
       • An appropriate keyword strategy is imperative to ensure the clicks you pay for are as targeted as possible. The more targeted your traffic, the greater your conversion rates, and the better your ROI.
   • Organic Search
     • Search Engine Optimisation (SEO)
       • SEO is about optimising websites to achieve high rankings on the Search Engines for certain selected key phrases.
       • Sometimes called "organic" or "natural" optimisation, SEO involves making changes to the HTML code,content and structure behind your website, making it more accessible for Search Engines, and by extension, easier to find by users. SEO rewards relevant, helpful websites that add value and give visitors what they're looking for.

2. Affiliate Marketing

   • At its simplest, Affiliate Marketing uses affiliate partner websites to display your adverts, and pays them on a Cost Per Acquisition (CPA) basis. Advertisers earn a commission on sales generated.

3. Online Reputation Management (ORM)

   • Buying a new car? Check out reviews online. Thinking of getting in a new eMarketing agency? Find out what others have said online about their experiences. Your company's reputation is out there on the web for all to see. Existing and potential customers care about that reputation. And so should you.

4. Email Marketing

   • Direct marketing via electronic means - email marketing is very powerful. It's also extremely cost effective, highly targeted, customisable, measurable and best of all, takes advantage of the consumer's most prolifictouch point with the Internet, their inbox .

5. Conversion Optimisation

   • Analyse
     • We need to analyse:Web usability Site analytics The relative ROI of each eMarketing technique usedSplit and multivariate testing Any other available measurable This kind of analysis allows us to get a better idea for where the inefficiencies are. We've scoped things out. Now we need to...
   • Optimise
     • Simply put, this optimisation process is all about minimising the drop-off rate, and making the most of the traffic we're getting. Conversion is the whole reason the website exists.

6. Better Blogging

   • Over time this interest brings eyeballs to your site and ultimately awareness to your brand.
   • SEO
     • By ensuring that your blog is search engine friendly, search engines can be a major source of traffic. It is important that your chosen keywords are used in your blog headings, content andmeta tags and that the search engines are able to spider all aspects of your blog.
   • Comments and trackbacks
     • By treating the blogosphere as a series of ongoing conversations and actively being a part of these conversations through comments and trackbacks, other bloggers will get to know you, link to your blog and a gradual stream of visitors will result.
   • List your blog in blog directories
     • Similar to search engines, directories are human edited and managed. Although the traffic volume is not as massive as search engines, many users do visit directories and this could be a great place for them to find out about your blog.
   • Ping web services with your updated content
     • Sites like ping-o-matic and FeedShark offer a service whereby they ping multiple web services, blog directories and search engines to let them know that your blog has fresh content.
   • Content - know your audience
     •  Your blog posts must be interesting and useful to your readers. Develop your unique voice and don't be afraid to post things others will not agree with.
   • Frequency:
     • The regularity of posts is important, as there is a direct correlation to blog repeat visitors and the number of times it's updated. Post 3-5 times per week at a minimum. Web sites and blogs that are updated often get spidered by Google more frequently.