Stereotype: an oversimplified, generalised set of
ideas we have of others. FOR EXAMPLE,
secondary head teachers are strict, intimidating,
scary and male
disadvantages:
stop us from
seeing the real
person when we
meet someone for
the first time
most stereotypes
promote harmful
images
we can make
mistakes about people
when meeting them for
the forst time
they may be
difficult to
overcome once
leant by children
advantages:
helpful when we need to make
a snap judgement - when we
dont have the time to form a
full impression of everyone we
meet
enable us to remember
information about other
people
enable us to fit in
with our own group
and feel a sense of
belonging
enable us to respond
appropriately when we
meet others for the first
time
study: to find out if new parents stereotype their babies: parents were asked to describe their new
babies wiithin 24H of birth. they found that parents of boys: alert and strong, parents of girls: soft
and delicate. they concluded that parents steretype their children from a very early age despite no
stereotypical behaviour being shown. streotypical behaviour can be shown prior to i=birthe by
painting rooms pink/blue.
practical implication - there is an
increased awareness that children
do observe and imitate those around
them - role models in particular from
the media, this led to a chnage in the
way characters in childrens TV are
portrayed to prevent children from
growing up believing that all females
want to stay at home and are
incapable of doing manual jons
Prejudice: a rigid set of attitudes or beliefs towards
particular groups of people. these are usually
negative but not always. FOR EXAMPLE,
prejudging an unemployed person as being lazy but
it may not be the case
Discrimination: with reference to
prejudice - the way an individual
behaves towards another person
as a result of their prejudiced
views. this behaviour is usually
negative bu can be positive. FOR
EXAMPLE, not offering an old
person a job but giving it to a
young person despite the older
person having more qualifications
Studies of
prejudice and
discrimination
Evaluations
Adorno - Authoritarian
Personality inc F-scale
this theory doesnt explain why
people are prejudiced towards
some groups but not to others
the research was done in
America - can it be applied
cross-culturally?
Adorno only found a relationship between personality type
and prejudice. this cannot show cause and effect
some prejudiced people who didnt grow up with critical and
strict parents and some grew up with critical and prejudiced
parents and are not prejudiced
Tajfel - in groups and out groups
used boys aged 14-15 so resulsther
ages cant be generalised to females
and ot
groups were artificially created so
doesnt reflect real life. in real life, the
groups we belong to mean something
to us
other research using participants of both genders
and all ages supported Tajfel's findings. just
assigning people to groups is enough to encourage
discriminatory behaviour
Sherif - Robbers cave
the groups and competitions
were artificial and so dont
reflect real life
he used 12 year old white middle
class boys. the results may not be
generalised to females, other ages and
other social classes
the boys were American
so the we should be
careful when generalising
to other nationalities
it has real life implications -
the study clearly
demonstrated how quickly
prejudice can arise between
groups when they are
competing for the same thing
ways of
reducing
prejudice and
discrimination
using evidence
from studies
Sherif: Once Sherif had created
prejudice between the 2 groups, his next
aim was to see if he could get the boys
to become friends, he attempted to do
this by arranging joint activities for them -
trips to cinema and meals
this did not work and the boys
continued to attack each other and
call names. he then set up a situation
where a truck was stuck in the mud
otherwise they would not get dinner.
this was successful as the
task could not be completed
wothout effort from all. he
concluded that coorporation on
an important task is one way of
reducing prejudice between
groups
Aronson. he was given the task of
eliminating prejudice between black
and white students in texas. he
developed the JIGSAW method
whoch involved teh students being
mixed in race groups each taking
responsibility for a part of the lesson.
they had to become experts and
pass on the knowledge to another
group.
this technique proved
successful as each student
was responsible for their
own learning as well as
that of others.
after interviewing the students afterwards, the method had: enhanced
their self-esteem, increased their liking of their classmates and
improved their perceptions of the other racial group within teh class
Elliot. the morning after
Mrtin Luther King Jr was
killed, Jane Eliot was
teaching a class of white,
9 year olds. they had
never met anyone of a
different colour to
themselves
she wanted to explain to these
children about what happened
the night before
she let the children
experinece what it is
like to be judged by a
physical characteristic
you have no control
over - using colors of
the eyes
(study)
Harwood
(study)
Evaluations
Sherif: the method may have only worked as his groups and the
prejudice between them were artificially created. however, his
method did show that if 2 groups work together to achieve a
common goal, prejudice can be reduced
PI: Sherif's theory is difficult to
put into practice in real life. there
may be tasks in communities that
will need groups to work together
to complete, but how do you get
the groups to join in?
Aronson: found that the Jigsaw method did lead to
prejudice between the racial groups being reduced.
however, the positive perceptions of the other racial
groups were not generalised outside the classrooms
PI: his work suggests that
within schools and
workplaces prejudice
could be reduced but this
may not generalise to
other settings
Elliott: his research could be considered unethical
as the children suffered from psychological stress.
however when she contacted the students 9 yrs
later, they were more tolerant and showed more
empathy towards others than those who hadnt
experienced her lesson
PI: his method of creating
empathy within her children
worked, but you need children
to experience this at an early
age
Harwood: information gathered
from interviews isnt always
reliable. these are children who
dont have regular contact with
grandparents but still have positive
attitudes towards the elderly
PI: his research
illustrates the
importance of
regular contact
between children
and grandparents
2 practical
implications of
research into
steretyping,
prejudice and
discrimination
benifits
drawbacks
3 Explanations:
3) Tajfel believes you are likely to be
prejudiced because you favour your
in-groups over your out-groups and
belive your in-groups to be superior
2) Sherif believes you are
likely to be prejudiced if
you are in competition with
another group for a scarce
resource
1) Adorno believes
that you are likely to
be prejudiced if you
are brought up by
strict, critical parents
and have an
authoritarian
personality