Chp. 19 business communications - created from Mind Map

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getting across the message

internal

external

information exchanged within the business

eg. instructions between manager and employee

communication between business and outsiders

eg. communication with suppliers,customers,shareholders

choosing a method

speed

reliability

cost

security

how quickly will the message be delivered

is it likely for it to get lost or misunderstood

how expencive will method be

must the message be kept secret

types of communication

oral

written

visual

meetings/telephone

quick and informal way

slower than oral

have a record of the message

eg.emails,letters,reports,trading documents

senders takes more care on what and how it is being said

takes form in diagrams,charts,graphs

easy to understand

bar chars,trend graphs,pie chart

communication agencies

an post

telecommunication services

publicity post

post aim

business reply service

freepost

leaflets distributed to all of public in an area

publicity/letters to people you already know eg. someone who donated to your charity

send a special envelope and people can return with service without using a stamp

allows customers to write to company and are not charged if they write freepost in address

eircom,vodafone,meteor,o2

offer telephones and mobile phones

free-fone 1-800

fax

internet

call is free if dialing 1-800 infront of number

research and communication

Chp. 19 business communications