Flashcards
Audience Key Definitions
Flashcards do conjunto (6)
- 1Passive BuyerYou buy into media texts because of a review, advert or someone recommends it
- 2Active BuyerYou decide to buy something of your own choice with no influence whatsoever
- 3ConstructionSomeone who makes the media
- 4ConsumptionSomeone who uses the media
- 5Two Step FlowDetails that there are opinion leaders in society
- 6Hypodemic NeedleThis theory states that people watch/ read media texts
Informações
- Descrição
- Key terms for audience section
- Criado por
- Joshua Smith · mai 2016
- Atualizado
- 19 mai 2016
- Visualizações
- 28
- Tags
- Avaliação