AUDIENCE

AUDIENCE

1. USES AND GRATIFICATIONS

   • identification
   • social
     • active audience
   • information
   • entertainment
   • escapism

2. DYER'S STAR THEORY

   • when audiences watch something because of who is cast in it
   • some audiences also listen to music due to their love of the artist as opposed to their music
     • This is common when audience members feel an attraction to the artist
   • Richard Dyer

3. ACTIVE/PASSIVE AUDIENCE

   • Active: When audiences can make their own minds up and do not believe everything they are told/shown in the media.
   • Passive: When audiences believe what they are shown/told in the media, gullible.
   • Hypodermic Syringe Theory: The idea that audiences absorb all information that they are given in the media, believe everything.
   • Hegemony: The idea that one social group dominates another

4. TARGET AUDIENCE

   • tailoring products to meet the expectations of a specific audience
   • Demographics (age, gender, ethnicity etc ...)
   • Psychographics (beliefs, opinions, how the audience think)