11073141
Description
Mind Map by Kirsty Bryan, updated more than 1 year ago
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Created by Kirsty Bryan
over 6 years ago
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Audience
- Frankfurt School
- hypodermic needle theory: think audiences
might be directly influenced by media
products
- hypodermic needle theory: think audiences
might be directly influenced by media
products
- Richard Dyer
- thinks that audiences want media
products that offer them 'Utopian
Solutions' to their problems
- from fragmentation to community
- from manipulation to transparency
- from scarcity to abundance
- from fragmentation to community
- thinks that audiences want media
products that offer them 'Utopian
Solutions' to their problems
- Blumer and Katz
- think that audiences want media products that
gratify particular needs
- think that audiences want media products that
gratify particular needs
- Andrew Goodwin
- thinks that audiences are often
played in the position of a voyeur
within music videos (watching
someone)
- the use of close ups is
important to help the
audience appreciate
the "star persona" of
the lead singer
- thinks that audiences are often
played in the position of a voyeur
within music videos (watching
someone)
- Pluralists
- Stuart Hall
- decoding media texts
- thinks the audience will react in different ways to a media product
- Preferred
- Negotiated
- Oppositional
- Preferred
- thinks the audience will react in different ways to a media product
- encoding media texts
- decoding media texts
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